Behavioural Science

 

Behavioural science is a relatively new concept - it stems from research in psychology, behavioural economics and social psychology. Behavioural science allows us to take a range of concepts and frameworks, that help us to understand behaviours, how people think, perceive things, make decisions and ultimately apply these to improve the impact of everyday organisational processes and systems. 

Some concepts and examples of behavioural science 

Confirmation Bias

Status quo Bias

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